How a Legal Podcast Became a Business Growth Engine and Attracted a $3B Sponsor with Robert Hanna

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we sit down with Robert Hanna, founder of KC Partners and host of the Legally Speaking Podcast, the UK’s #1 legal careers show and a top 1% ranked podcast worldwide. Since launching in 2019 with just a microphone, Rob has built the podcast into a global media brand sponsored by Clio, a $3.5 billion legal tech company.

Rob shares his journey from legal recruiter to media entrepreneur, and why podcasting has become his most effective tool for building relationships, creating business opportunities, and establishing long-term authority. He reflects on how the show went from a client networking experiment to a recognized legal media platform, why leading with value is the key to landing high-profile guests, and how sponsorships and partnerships transformed the show into a business asset.

Whether you’re in professional services, B2B sales, or building your own podcast, Rob’s story offers powerful lessons on strategy, community building, and turning content into a legacy-driven brand.

Expect to Learn

• Why podcasting is one of the most effective business development tools in professional services
• How to secure high-value guests by focusing on “what’s in it for them”
• The importance of choosing the right topic of influence to build a loyal audience
• How to attract and negotiate with major sponsors by aligning values and audiences
• Why treating your podcast as a long-term asset can lead to future exit opportunities

Episode Breakdown with Timestamps

[00:00] Opening: Rob introduces the Legally Speaking Podcast and its origins

[01:37] How the podcast started in 2019 and grew to UK’s top legal show

[05:30] Strategy for the first guests and creating a red carpet experience

[10:35] Research and targeting guests strategically for maximum value

[15:47] Defining the “topic of influence” and growing a niche audience

[18:58] Measuring ROI vs. COI and early business impact from podcasting

[31:08] Securing sponsorships and leveraging LinkedIn and personal brand

[46:50] Exit strategy, asset value, and building a legacy through the podcast

Follow Robert Hanna:

• LinkedIn: https://uk.linkedin.com/in/roberthanna
• Instagram: https://www.instagram.com/rob_law_kc/?hl=en
• KC Partners: https://uk.linkedin.com/company/kcpartners-ltd
• Legally Speaking Podcast: https://uk.linkedin.com/showcase/legally-speaking-podcast/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
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