Interview met Luc van Emmerik - head of international expansion - Felyx

Podcast

Agencies of the future should offer all the support that a young company needs.

At Foodora, a food delivery service, Rik van Emmerik experienced their growth from day one to their exchange listing. A giant leap with lots of learnings to share. Het had the budgets and balls to cover the whole city in pink for a bit of brand awareness. He now works as a global head of expansion at Felyx. The scale-up that rents green electric scooters that conquer our cities at breakneck speed. At Felyx they create a lot of their marketing materials in-house which for Rik is a pragmatic solution for not being able to find an agency that can serve all their needs. According to him, there should be a switch in mindset at agencies to not only think in short-term trends and short-term success, but operate more as an equal partner willing to achieve successes together. An agency that understands all the elements of a company and perhaps also has the capability to offer all the support that a young company needs. For more insights on why a head expansion of a tech company still has to live out of his suitcase, listen to the full podcast.