Unicorns, Camels, and Hogs: How Smart Ad Monetisation Saves Your App from Getting Eaten Alive

PocketGamer.biz Podcast

In today's app market, success is no accident—it's a strategy. Whether your app becomes a unicorn (a rare, standout success), a camel (steady and sustainable), or a hog (a resource-draining misstep) depends on the decisions you make now. In this episode, Patrick McSteen, App & Game Monetisation Expert with Logan Square Consulting, joins hosts Peggy Anne Salz and Brian Baglow to explain how a great ad monetisation strategy can transform the ad experience from a necessary nuisance to an aspect of the game that excites, engages, and entices users to spend. Patrick takes the mic to share the strategies that he’s employed to help more than 50 games and 30 apps reach their full potential and how to rocket ad revenue without cannibalising your IAP.

CHAPTER TIMESTAMPS

00:00 - Intro

01:10 - Why Logan Square Consulting?

02:18 - Rapid learning is everything

04:01 - Is ad mon the ugly ducking?

08:45 - Unicorns, camels, and hogs

13:04 - Where does ad mon come in?

15:10 - How to get hesitant studios and apps on board

19:50 - Is rewarded the right path?

24:26 - Where do apps make the most mistakes?

28:35 - Who's job is this?

31:20 - Optimising the spinner wheel

37:22 - Darwin will sort you out

41:50 - A game that does it right

44:06 - Favourite games Q&A

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