How Print Uniquely Engages Younger Consumers

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, don’t miss this important episode!