AI in recruitment, Gamifying assessments, and all things Business psychology with Ben Williams

Pints Of View

In this episode of Pints of View Gary Goldsmith talks to Ben Williams, founder of Sten10, a company that creates high quality and innovative psychological tests, questionnaires and assessment centres.

They talk about his career journey from academia to entrepreneurship and how he applies psychology to business. Ben had developed tools to evaluate people's skills and behaviours working with AI, and how AI can help democratise competence by closing performance gaps.

Ben shares his experience transitioning from freelance work to running his own business, Sten10, over the past 12 years. They also debate topics like the use of gamification in assessments, interview techniques, neurodiversity in hiring, and how businesses are approaching the strategic use of diversity in the workplace.

In this episode you will hear:

• Ben’s experience studying psychology at Oxford University
• His work developing assessments and using AI to streamline processes
• Ben’s journey from employment to entrepreneurship with Sten10
• Debate on giving interview questions in advance and assessing "commerciality"
• Discussion of leadership traits, fear of failure, and student mindset shifts
• Ben’s advice for young entrepreneurs starting a business

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Pints Of View is the podcast hosted by socialite, in-demand Non-Exec Director, recruitment legend and all-around nice guy Gary Goldsmith.

In this podcast, Gary opens up his eclectic Black Book of friends that ranges from international footballers, high street moguls, champion boxers, investment oracles, national team coaches, royal correspondents, business leaders, military special forces, sports club owners, scale-up experts and even conspiracy theorists with a sense of humour!

They're all interesting, they've all got different stories, they've all got different backgrounds and they have all got lessons that you will learn a great deal from, alongside a fair few belly laughs too.

Plus, as well as the amazing guests, you will also learn that there is a lot more to Gary Goldsmith than what the headlines might have had you believe! Far from just being a loveable rogue and famous royal Uncle, there are insights and wisdom shared that reveal why Gary has been integral to hundreds of millions of pounds of business growth over the years.

So, join us for some real, raw and interesting chats down at the pub - yes, this show is really shot on location at an actual, working West End boozer!