Taylor Made Realty Story with Moira and Renee Tyler

Phillip Lanos Podcast

Renee and Moira Taylor, a mother-daughter duo, own TaylorMade Realty in Atlanta, providing real estate services and property management, they offer real estate services and run a real estate school. The school, Cutting Edge Institute Worldwide, provides pre-licensing and post-license courses, as well as continuing education. Atlanta is an affordable market with a strong job market, making it an attractive destination for relocators.

Technology has played a significant role in the business, particularly in property management, enabling tenants to manage their accounts and vendors to be dispatched efficiently. While embracing technology, the business also values traditional practices like word-of-mouth referrals, which have contributed to its growth, especially during the COVID-19 pandemic. The company emphasizes a family-oriented culture, valuing its employees and fostering a collaborative and innovative work environment.

A mother-daughter team in real estate, with a history of adapting to market shifts, emphasizes the importance of family and respect in their business. They highlight the value of executing plans despite motivation levels and encourage young individuals to be their own cheerleaders in pursuing real estate or selling their homes.

• License Requirements: Georgia requires 25 hours of post-license education within the first year and 36 hours of continuing education every four years.

• Georgia Home Ownership Cost: Entry-level home price is around $150,000 to $185,000, while intermediate buyers can afford homes priced between mid-two hundred thousands to four hundred thousands.

• Atlanta as a Job Market: Atlanta offers a great job market with many major companies headquartered there, such as Home Depot and Equifax.

• Affordability for Migrants: People migrating from high-cost states like California or New York find Atlanta’s housing market very affordable.

• Home Buying Preparation: Essential steps for first-time homebuyers, including understanding down payment requirements and closing costs.

• Down Payment Options: Discussion on different down payment options, such as FHA loans (3.5%) and conventional loans (20%), and the importance of having sufficient funds.

• Recommended Savings: Recommendation for potential homebuyers to have at least 10% of the home’s purchase price saved, ideally 20%, to cover down payment and closing costs.

• First-time Homebuyer Programs: Georgia counties offer various down payment assistance programs for first-time homebuyers.

• Atlanta’s Down Payment Assistance: The city of Atlanta provides substantial down payment assistance, potentially up to $30,000.