N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap PGgrowth

المحتوى المقدم من Ed Sluga, CFRE, Ed Sluga, and CFRE. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ed Sluga, CFRE, Ed Sluga, and CFRE أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap

9M ago 13:14

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In this second pod focusing on our webinar series Driving PG Forward from the Fall of 2023, Ken Ramsay - noted planned giving expert and data guru - gives one of the best arguments for understanding your organization's data and planned giving opportunity I have ever heard – and I have heard Ken talk about this many times before.

It is all about the gap.

The gap is the space between your current planned giving successes and your planned giving potential. Until you take the time to understand the true revenue potential that is within your stakeholder base, it will be difficult for your organization to chart the necessary path to maximize success. It is a fundamental next step after determining the characteristics of the type of program you should be operating. It will help drive your program forward.

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#Non-Profit #Ed Sluga, CFRE #CFRE #Ed Sluga #Business