Abbie Knight, A Business Innovation

PFS Festival Radio

Martin talks to Abbie Knight from A Business Innovation about creating a client advisory board and rethinking your definition of high net worth clients. Abbie Knight (née Tanner) is the Head of Digital for the Embark Group, Director of DISCUS and founder of A Business Innovation, a sector specialist marketing firm for financial advisers. She is incredibly passionate about helping financial planners to grow their business through strategic, targeted marketing. She draws on more than 18 years' financial services experience in the UK, US and Australia. Abbie lectured in Marketing and eBusiness at the University of Technology Sydney (UTS), while working at AMP and Henderson Global Investors in Australia. In the UK, she has supported large and small financial planning firms, whilst consulting to companies such as Invesco, SEI and JPMorgan. Today she regularly presents at forums on value proposition development, marketing, social media, digital strategy and working with professional partners. At the PFS Festival she will introduce her new marketing programme, The Edge™. @abbies_insights