306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months

Personal Injury Mastermind

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how KurtzReilly transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In just 12 months, KurtzReilly has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse.

We discuss:

• How KurtzReilly automated their complaint filing process down to three clicks
• The exact KPIs they use to measure prelitigation performance
• Why time-on-desk metrics matter and how to improve them
• Building financial forecasting systems for rapid growth
• Using AI and client portals to streamline case management
• How their litigation-ready approach influences insurance negotiations
• The critical metrics that drive their prelitigation department

Guest Details

Brian Riley is the co-founder of KurtzReilly, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology.

• Brian Riley: LinkedIn, Instagram
• Kurtz Riley: Website, Instagram
• Austin Kurtz Interview on PIM

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Time Stamps

00:00 Intro

01:00 How KurtzReilly automates complaint filing

03:09 Brian's personal connection to law through his father's case

04:16 The 14-year case that inspired his legal career

04:37 Path to success: From law school to Morgan & Morgan

06:07 Division of roles at KurtzReilly

07:11 Pre-litigation KPIs and department oversight

08:19 Average fee goals and firm metrics

09:23 Understanding average fees in Arizona

11:31 The story behind KurtzReilly's branding

13:23 Financial management and forecasting

15:16 Game-changing tech: Client experience through Quilia app

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