#9 The Story of Peloton Cascara Tea with David and Adam Jones

Peppered: A Food and Beverage Marketing Podcast

David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand. On this episode we discuss: • What is Cascara Tea and why is it so beneficial • The story behind the brand • How it has impacted the Honduran farmers and local economy • The environmental and sustainability factors of this product • Hurdles they have encountered along the way • What’s next for the brand