Jobs To Be Done pioneer Bob Moesta | Pepicast #57

Pepicast: Beginner's mind

In this episode we talk about the Jobs to be done theory, understand what your customer is trying to achieve by hiring your product or service. We also discuss:

1. How we learn
2. The importance of context and progress
3. How having a countdown clock can help you

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• If you want to listen to more podcasts on Jobs To Be Done, go to Jobs To Be Done Radio and for more resources, head to jobstobedone.org
• You can follow Bob Moesta on linkedin (Bob Moesta) and twitter (@bmoesta).
• His next book, Demand-side Sales 101: stop selling and help your customers make progress is scheduled for the summer of 2020.