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Marketing - Deep Dive 8 - Place – How Businesses Get Products to You
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Episode 8: Place – How Businesses Get Products to You
In this episode, we focus on Place, the fourth "P" of the marketing mix, and explore how businesses deliver their products to customers. We discuss key distribution channels, including direct selling, wholesalers, and retailers, and examine how e-commerce and m-commerce are transforming the way businesses operate.
Using the fictional business BrewBliss, we demonstrate how businesses effectively combine traditional and digital channels to reach their customers. We’ll also highlight the factors influencing distribution choices, as well as the benefits and drawbacks of each method. Perfect for GCSE Business Studies students, this episode provides clear insights into distribution strategies and the rise of digital commerce.
Credits: Audio and AI assistance powered by Google Notebook LM.
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