Past Gas #243: Isuzu: The Unsung JDM Hero

Past Gas by Donut Media

Today on Past Gas, What happened to Isuzu?

How could a company that built such a strong foothold in popular culture during the 80’s and 90’s become such a failure in the 2000’s?

And where are they now?

The answers to those questions are as winding as its namesake, Japan’s Isuzu River.

This is the rise and fall of Isuzu.

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