Don't Let Your Business Become Dehumanized with Ethan Beute of BombBomb

Paris Talks Marketing

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging.

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide

• (5:48) How Covid changed human connection and people's approach to videos

• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions

• (13:48) Use cases of video messaging

• (16:04) The fear of getting in front of the camera and how to overcome it

• (23:06) How to use video for LinkedIn communication

• (24:56) How to make video messages really personalized and increase their effectiveness

• (31:13) How early video messaging can accelerate your sales

• (34:01) Emails vs. video messages

• (40:18) How to use digital communication channels to show sincerity

Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin