Fix Your Feed: A 5-Step Social Media Audit for Small Business Owners

Painless Posting Podcast

In this episode of the Painless Posting Podcast, Maggie Carey introduces the 'scroll test,' a method to audit your social media profiles to ensure they are clear, consistent, and compelling. She outlines five steps for performing the scroll test: examining your profile from a stranger's perspective, conducting a three-second bio check, ensuring visual consistency, checking the tone of your captions, and including calls to action. Maggie also shares AI shortcuts, such as using Chat GPT for bio and tone checks, and a 'gentle roast' to provide constructive feedback. Listeners are encouraged to apply these steps to improve engagement and follow a seven-day plan for consistent content creation.

00:00 Introduction: The Scroll Test Challenge

00:29 The Importance of Clear and Compelling Content

01:56 Case Study: Lisa's Candle Business

03:16 Step-by-Step Guide to the Scroll Test

03:59 Step 1: Stranger's Eyes

04:47 Step 2: The Three-Second Bio Check

06:07 Step 3: Visual Vibes

07:14 Step 4: Caption Tone Check

09:08 Step 5: Call to Action Audit

09:46 Bonus: The Gentle Roast Request

11:56 Analyzing Your Results and Final Tips

13:40 Conclusion and Homework

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