155. Is Your Brand Prepared to Go Viral

Own Your Genius with LaConya Murray

In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future.

Tune in to discover how to protect your brand’s identity, navigate the complexities of trademarking, and avoid the pitfalls of short-term trends.

Today’s episode discusses:

• The limitations of trademarking viral phrases
• Why building a brand on trends can backfire
• Strategies for sustainable brand growth

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