Ep. 3 Logan Lyles - Creating content with your ideal customers

OUTBOUND

In this episode of Outbound, Logan Lyles shares how content-based networking has helped him build stronger relationships and generate more pipeline. Listen as he outlines practical tactics any salesperson can use to start creating more content with their ideal customers.

Main Discussion Points:

- What is content-based networking, and how it enabled Logan to combine content marketing and sales relationship building (00:00 - 02:30)

- A story of how Teamwork.com used content-based networking at a conference to create buzz and initiate sales conversations (02:30 - 07:35)

- Why salespeople should consider creating more content with their customers (10:15 - 14:15)

- Practical tactics salespeople can use to start content-based networking even without a big marketing team (14:15 - 18:00)

Guest Bio:
Logan Lyles currently serves on the Evangelism and Content team at Teamwork.com. He was formerly the Head of Partnerships for Teamwork. Logan got his start in sales, selling copiers and printers before transitioning into tech. He's passionate about content-based networking and relationship selling.

Logan is the host of Nearbound Marketing and the Agency Life podcast.

Company Bio:
Teamwork.com creates online project management and collaboration tools for businesses. Their products help teams communicate, collaborate, and hit deadlines. Teamwork.com serves over 20,000 customers globally.

Key Quotes:

"This idea of being able to add value by inviting my prospects to create content with me was just really fascinating to me as a salesperson who had done Outbound, never really loved cold calling, never really loved the interruption and the immediate ask without adding value." (00:59)

"It literally changed the trajectory of my career." (02:24)

"If you're just looking to talk to people who are ready to buy right now, you're really missing out on nurturing all these relationships and some of these people will be ready to buy and that's awesome." (13:14)