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1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future of FAST and role of CTV; 10) Personalization of the "long tail"; 11) Natalie's renewed love of horse-back riding.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
37 حلقات
1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addressable advertising; 7) The process of data and advertising experimentation; 8) When will measurement become standardized and reliable?; 9) Future of FAST and role of CTV; 10) Personalization of the "long tail"; 11) Natalie's renewed love of horse-back riding.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
37 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.