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المحتوى المقدم من ORF PolicyPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ORF PolicyPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
ORF PolicyPod
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المحتوى المقدم من ORF PolicyPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ORF PolicyPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Amplify your policy experience with the world's leading think-tank on diplomacy, geopolitics, governance, and more with ORF PolicyPod
…
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16 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3381661
المحتوى المقدم من ORF PolicyPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ORF PolicyPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Amplify your policy experience with the world's leading think-tank on diplomacy, geopolitics, governance, and more with ORF PolicyPod
…
continue reading
16 حلقات
كل الحلقات
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1 Humans of the Web: Confronting The Real Harms Of Cyber Attacks | Part Two 20:35
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When a major cyberattack occurs, global decision-makers and the media rightly focus on the target institutions, the dollar amount, and the policy side – but the very real experiences and impacts at the individual level are often ignored or misunderstood. Earlier this year, Digital Peace Now launched a campaign called #StillVulnerable - a collection of real stories from people who have been personally impacted by disruptive and dangerous cyberattacks. By sharing these stories, DPN hopes to humanise the experience and show the world that cyberattacks do not discriminate — they can impact anyone, regardless of their background – making us all #StillVulnerable. Each story is accompanied by an original piece of digital art, developed exclusively by DPN, that captures the feeling of vulnerability in cyberspace under attack. Click to know more: digitalpeacenow.org/stillvulnerable/…
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1 2022 Recap: Russia-Ukraine War, US-China Contestation and G20 India 22:24
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Tune into our latest episode of The Ideas Factory podcast with Naghma Sahar, Senior Fellow at ORF, and Harsh V. Pant, Director of Studies and Head of Strategic Studies Programme at ORF, as they analyse the year that was with Russia-Ukraine war; Xi Jinping in China; US-China contestation; Indian foreign policy choices; and Delhi’s G20 moment. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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1 Humans of the Web: Confronting The Real Harms Of Cyber Attacks | Part One 17:25
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When a major cyberattack occurs, global decision-makers and the media rightly focus on the target institutions, the dollar amount, and the policy side – but the very real experiences and impacts at the individual level are often ignored or misunderstood. Earlier this year, Digital Peace Now launched a campaign called #StillVulnerable - a collection of real stories from people who have been personally impacted by disruptive and dangerous cyberattacks. By sharing these stories, DPN hopes to humanise the experience and show the world that cyberattacks do not discriminate — they can impact anyone, regardless of their background – making us all #StillVulnerable. Each story is accompanied by an original piece of digital art, developed exclusively by DPN, that captures the feeling of vulnerability in cyberspace under attack. Click to know more: https://digitalpeacenow.org/stillvulnerable/…
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1 India's G20 Moment and Protests in China 23:57
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Tune into our latest episode of The Ideas Factory podcast with Naghma Sahar, Senior Fellow at ORF, and Harsh V. Pant, Director of Studies and Head of Strategic Studies Programme at ORF, as they analyse the protests in China; contestation in the Indian Ocean; Indo-US military exercises; Russia-US jostling; India’s counter terror outreach; and India’s G20 moment. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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1 Yuans and Euros: Decoding China’s Role in Europe 11:19
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Does the EU have the tools and the political resolve to deal with China's economic coercion? Will Lithuania serve as a litmus test for the future of EU-China relations? Gabrielius Landsbergis, Minister of Foreign Affairs, Lithuania Moderator: Garima Mohan, Senior Fellow, The German Marshall Fund of the United States, Germany The Raisina Dialogue is a multilateral conference committed to addressing the most challenging issues facing the global community. Every year, global leaders in policy, business, media and civil society are hosted in New Delhi to discuss cooperation on a wide range of pertinent international policy matters. The conference is hosted by the Observer Research Foundation in collaboration with the Government of India, Ministry of External Affairs. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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1 Something in the Air: Taking Stock of India's Air Pollution Crisis 19:46
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Maharashtra has joined hands with EV100 to boost corporate adoption of electric vehicles and accelerate the uptake of EV Policy. How much will it contribute to mitigating the air pollution crisis? Why is regional cooperation important to address the issue of air pollution? How can stronger regional collaboration be fostered and leveraged to collectively address the issue? Speakers: Shashi Tharoor, Member of Parliament, India Aaditya Thackeray, Former Minister of Tourism and Environment, Government of Maharashtra, India The Raisina Dialogue is a multilateral conference committed to addressing the most challenging issues facing the global community. Every year, global leaders in policy, business, media and civil society are hosted in New Delhi to discuss cooperation on a wide range of pertinent international policy matters. The conference is hosted by the Observer Research Foundation in collaboration with the Government of India, Ministry of External Affairs. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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1 Imran Khan Targets Pakistan Army; Rishi Sunak Enters 10 Downing Street; and US Mid-Term Elections 24:18
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Tune into our latest episode of The Ideas Factory podcast with Naghma Sahar, Senior Fellow at ORF, and Harsh V. Pant, Director of Studies and Head of Strategic Studies Programme at ORF, as they analyse Pakistan's former Prime Minister Imran Khan's attack on the Pakistan Army; Britain's new Prime Minister Rishi Sunak; the US midterm elections; and Lula da Silva as new the President of Brazil. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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1 World War(M) III: Adaptation and Disaster Resilience 22:51
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The intensifying impact of climate change and extreme weather events is exposing the fragility of our vital infrastructure. The devastating impact of every cyclone, flood or drought makes it that much harder to meet the Sustainable Development Goals. What can be done to address this crisis? What frameworks would bring climate change adaptation and resilience into the development/infrastructure planning processes? Speakers: Richard J. Randriamandrato, Former Minister of Foreign Affairs, Madagascar Hugh Hilton Todd, Minister of Foreign Affairs and International Cooperation, Guyana Mohamed Nasheed, Speaker of the Parliament; Former President, Maldives Moderator: Galit Palzur, Sustainability and Climate Risk Management Expert, Israel The Raisina Dialogue is a multilateral conference committed to addressing the most challenging issues facing the global community. Every year, global leaders in policy, business, media and civil society are hosted in New Delhi to discuss cooperation on a wide range of pertinent international policy matters. The conference is hosted by the Observer Research Foundation in collaboration with the Government of India, Ministry of External Affairs. Click here to learn more about ORF Podcast: www.orfonline.org/podcasts/…
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