#409: From Social Posts To Weekly Content: Create Your 3-Month Content Calendar Step-By-Step

Online Marketing Made Easy with Amy Porterfield

Content creation dread is about to become a thing of the past!

Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.

Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.

In this episode, we’ll be diving deep into content creation strategy together, covering topics like:

• How to identify big topics that will leave your audience clamoring for more
• How big promotions should factor into your content plans
• How to leverage holidays and themes to communicate well with your perfect audience
• How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine
• And so much more

Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!

You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode.

Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time.

Here’s a glance at this episode...

• [03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.
• [04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge?
• [10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day.
• [11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on.
• [13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week.
• [21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.
• [25:44] Action step: Grab the free 3-month content calendar and start filling it out!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!