On-site SEO basics and how to apply them to your website

Online Marketing Basics for Busy Website Owners

Welcome back to the podcast! I had a week off last week so that I could rest my voice after the Supercharge Your Website Challenge and also welcome all of the new people who joined the membership from the back of that. We're focusing on SEO in the membership this week and so I thought it would be good chance to chat with you on the podcast about the basics that you need to implement on your website so that it can be seen and understood better by Google. On-site SEO, according to moz.com, is "the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines." In short, it means how you name your pages and files, how you order them, and what content you place on them in order to make your pages understood by your users and by Google. In this episode I'll cover a list of 8 things you can focus on and my hope is that by the end you'll have one or two things you can go and action straight away!