Dr. Hoby Wedler – Blind Entrepreneur. Smell. Feel. Listen: Sensory Design and Learning How to Become Literate in Our Non-Visual Senses.

On the Table with Ashley

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On the table today we have a conversation at the intersection of organic chemistry, design excellence, food and the curious joys and complexities of moving through the world as a non-sighted person. Dr. Hoby Wedler received his PhD in Organic Chemistry in 2016 from UC Davis and has since started many businesses, including a gourmet seasonings company called Hoby’s Essentials and Sensepoint, a creative marketing firm that specializes in innovative design thinking and guides clients towards effective solutions that have a positive impact on the world. He joins Ashley to talk about his life and experience as someone who has been blind since birth, and how that contributes to his uniquely passionate, genuinely curious and deeply thoughtful practice as a chemist, a teacher, consultant and founder. Hoby imbues food, science, design and design thinking with both a highly specialized and sincerely personal approach.

You can connect with Dr. Hoby Wedler on Linkedin. You can learn more about Hoby and his work at www.hobywedler.com. Hoby is on Instagram @hobywedler and can be reached over email [e-mail].

Links to projects and businesses that Hoby has founded or is involved with:

• SENSPOINT - Full service marketing and creative strategy and production.
• Hoby's Essentials - Create flavors to enhance the moments that matter.
• EMOTITECH - Specializes in empathetic design backed by affective tech data.
• Wedland Group - Transforming businesses through innovative consulting services in food, accessibility, and sensory perception

Links to topics mentioned by Ashley and Hoby in today’s episode:

• Hoby’s Tedx Talk
• The Splendid Table
• The Splendid Table episode hosted by Lynne Rossetto Kasper.
• The Splendid Table: Recipes from Emilia-Romagna, the Heartland of Northern Italian Food by Lynne Rossetto Kasper

• Episode 554 of The Splendid Table: Tasting in the Dark with Dr. Hoby Wedler

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. By Brené Brown

Link to the Ivory Mugs, Wooden Serving Spoons and Strawberry Rhubarb Jam gifted to Hoby and offered by Âme Atendre.

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On the Table with Ashley is presented by Âme Atendre, a luxury home goods and tableware brand with a mission to connect people to all that matters.

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