

Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.
Dive deep into the essential pre-show preparations that can transform a trade show from a daunting task to a rewarding experience. Discover how to leverage past event data and targeted marketing strategies to identify and engage with potential attendees effectively. On the show floor, learn the nuances of proactive engagement to foster significant conversations between shippers and providers. Finally, unfold the art of post-show communication, maintaining a balance that turns initial interactions into lasting partnerships without overwhelming new connections. It's about identifying, engaging, and evolving relationships through a carefully crafted strategy.
Get inspired by the creativity that goes into crafting a compelling trade show booth and the memorable swag that draws attendees in. From the flexibility needed in booth design to accommodate different industry verticals to the irresistible appeal of well-chosen giveaways, we explore what it takes to stand out. Patrick shares anecdotes and lessons learned, including how effective promotion strategies can keep your brand top of mind. Uncover the significance of networking within the supply chain industry and how organizations like TMSA can play a crucial role in professional development.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
40 حلقات
ON THE MOVE: Transportation Sales & Marketing Success Stories
Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.
Dive deep into the essential pre-show preparations that can transform a trade show from a daunting task to a rewarding experience. Discover how to leverage past event data and targeted marketing strategies to identify and engage with potential attendees effectively. On the show floor, learn the nuances of proactive engagement to foster significant conversations between shippers and providers. Finally, unfold the art of post-show communication, maintaining a balance that turns initial interactions into lasting partnerships without overwhelming new connections. It's about identifying, engaging, and evolving relationships through a carefully crafted strategy.
Get inspired by the creativity that goes into crafting a compelling trade show booth and the memorable swag that draws attendees in. From the flexibility needed in booth design to accommodate different industry verticals to the irresistible appeal of well-chosen giveaways, we explore what it takes to stand out. Patrick shares anecdotes and lessons learned, including how effective promotion strategies can keep your brand top of mind. Uncover the significance of networking within the supply chain industry and how organizations like TMSA can play a crucial role in professional development.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
40 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.