Gen Z & Gen Alpha Brand Building with Ben Harms

On Brand with Nick Westergaard

Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast.

About Ben Harms

Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences.

From the Show

Check out Archrival's latest insights on generational brand building which Ben discussed during the show.

What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics.

Connect with Ben on the Archrival website or LinkedIn.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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