2024's Best Retail Partnerships: SKIMS x North Face vs. DoorDash's Game-Changing Moves

Omni Talk Retail

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI and Ocampo Capital Chris Walton, Anne Mezzenga, along with guest hosts from the Alvarez & Marsal Consumer and Retail Group David Ritter and Chad Lusk discuss 2024’s Retail Awards. In this short, they analyze the year's most impactful retail partnerships, from SKIMS' strategic expansion with North Face to DoorDash's innovative collaborations with Starbucks and Lyft. Learn how these partnerships are reshaping retail delivery, brand expansion, and customer experience. Key moments: 0:08 - Introduction of partnership nominations 0:21 - Analysis of SKIMS and North Face collaboration 0:43 - Discussion of SKIMS' partnership strategy 1:13 - Examination of product quality synergies 2:25 - Cerave's creative marketing approach 3:24 - DoorDash and Starbucks partnership analysis 4:09 - DoorDash and Lyft collaboration impact #retailtrends #retail #retailinnovation For the full episode head here: https://youtu.be/iyNND1vZe7A