Marketing Strategies for Law Firms (Keith Maziarek (Katten), Justin Ergler (GSK) & Stefanie Marrone)

Off the Clock (Legal Value Network)

In this episode, LVN Board Members Keith Maziarek and Justin Ergler are in conversation with Stefanie Marrone, who serves as a fractional and outsourced marketing director for law firms and professional services companies. The trio discuss the importance of a client-centered approach to differentiate law firms in a crowded market. Stefanie also explains the need for law firms to understand their clients' businesses and put the client first in communication and service delivery. She also recommends seeking client feedback, creating resources to help clients, anticipating and emphasizes the importance of fostering relationships with clients and referral sources. She also cautions against relying solely on reputation and price as differentiators, and stresses the importance of likability and personalized attention for clients.