Piackutatási trendek 2025-ben

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The Agile Brand with Greg Kihlström®

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#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

منذ 3 أيام27:12

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

منذ عام واحد 1:07:58

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Géczi Tamással, az Inspira Research vezetőjével és Falus Tamással, a Kantar Hoffmann vezetőjével beszélgettünk a piackutatást érintő legfrissebb kérdésekről

00:05:06 – Miért jó piackutatónak lenni?

00:10:25 – Hogyan alakult át a piackutatói szakma az évek során?

00:14:24 – Beszéljünk a szintetikus adatokról

00:22:23 – Ügyfélelégedettség a szintetikus adat módszertanát illetően

00:33:40 – AI a módszertani fókuszú és szoftver vezérelt kutatások világában

00:38:14 – Hogyan változtak a trendek a tavalyi évhez képest?

00:48:12 – Hogyan segíti az AI a különböző folyamatokat?

00:58:00 – Hogyan változtak az ügyfélelvárások a magyar piacon?

Ebben a beszélgetésben alaposan körül jártuk a piackutatás jelentős kérdéseit, érintve a szakma átalakulását és a 2025-ös évre várató piackutatási trendeket.

Tartsatok velünk, hallgassatok ránk!

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NRC research and more