Measuring Metrics That Matter

Nothing But Major Gifts

Many non-profit leaders rely on metrics because it’s easier than sitting down with their frontline fundraisers each week and helping them stay focused and accountable to their strategic plan. But when your fundraising performance metrics are not aligned with building meaningful relationships with your donors, it can cause a whole host of problems.

What are the metrics that really matter in fundraising, and how can managers best support their teams to stay on track with those key performance goals?

In this podcast episode, Jeff is joined by Matt and Debi for a conversation about the metrics that truly matter for your fundraising success and how we approach these metrics in our coaching work with fundraisers.

Show Highlights: In this episode, you’ll learn about…

• The difference between managed metrics (meaningful connections, cash flowed revenue goal, etc.) versus unmanaged metrics (visits, phone calls, emails)

• How we define and measure meaningful connections

• Our advice to leaders for how to provide fundraisers with coaching and accountability around the metrics that matter