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المحتوى المقدم من NoLimitSecu. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NoLimitSecu أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Groupe La Poste
Manage episode 460844788 series 1250582
المحتوى المقدم من NoLimitSecu. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NoLimitSecu أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Episode #486
Interview de Frederic Le Bastard et de Franck Bonnard
The post Groupe La Poste appeared first on NoLimitSecu.
311 حلقات
Manage episode 460844788 series 1250582
المحتوى المقدم من NoLimitSecu. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة NoLimitSecu أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Episode #486
Interview de Frederic Le Bastard et de Franck Bonnard
The post Groupe La Poste appeared first on NoLimitSecu.
311 حلقات
كل الحلقات
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NoLimitSecu
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1 Détection vs Recherche de Compromissions 41:26
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Episode #491 Détection vs recherche de compromissions avec Christophe Renard Références : https://www.usenix. org/conference/ usenixsecurity24/presentation/ maxam https://youtu.be/ C7Rtdkb8MGU?si= lym8FH999bLnUTS9 https://www.usenix. org/conference/ usenixsecurity24/presentation/ badva https://youtu.be/ 3Tc1uKU_Kmc?si= oUvBx8Ogolja7WD6 https://chrissanders.org/ publications/ The post Détection vs Recherche de Compromissions appeared first on NoLimitSecu .…
Episode #490 consacré au 17Cyber Avec Éric Freyssinet et Jérôme Notin The post 17Cyber appeared first on NoLimitSecu .
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1 J’apprends à hacker – A partir de 9 ans 28:19
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Episode #489 consacré au livre : J’apprends à hacker – A partir de 9 ans avec Sara Sellos et Nicolas Fouville La plateforme liée au livre : https://www.challenges-kids.fr/ Références: https://www.journal-officiel.gouv.fr/pages/associations-detail-annonce/?q.id=id:202400391750 https://www.education.gouv.fr/passe-ton-hack-d-abord-le-plus-grand-challenge-cyber-de-france-va-plonger-les-lyceennes-et-lyceens-416207 https://www.arcsi.fr/doc/Presentation_KidsCanHack_Sellos_Fouville.pdf The post J’apprends à hacker – A partir de 9 ans appeared first on NoLimitSecu .…
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Episode #488 consacré aux financements de projets cyber Avec Alice Sutra Fourcade et Quentin Bédéneau The post Financements de projets cyber appeared first on NoLimitSecu .
Episode #487 consacré au CERT Aviation France Avec David Le-Goff The post CERT Aviation France appeared first on NoLimitSecu .
Episode #486 Interview de Frederic Le Bastard et de Franck Bonnard Du Groupe La Poste The post Groupe La Poste appeared first on NoLimitSecu .
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Episode #485 consacré au livre de Jean-Philippe Aumasson La Cryptographie déchiffrée Une introduction pratique au chiffrement moderne The post La Cryptographie déchiffrée appeared first on NoLimitSecu .
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1 Continuous Threat Exposure Management (CTEM) 45:24
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Episode #484 Continuous Threat Exposure Management (CTEM) avec Ronan Mouchoux et François Moerman de la société XRATOR The post Continuous Threat Exposure Management (CTEM) appeared first on NoLimitSecu .
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Eposide #483 Le fonctionnement d’un antivirus avec Renaud Tabary The post Fonctionnement d’un antivirus appeared first on NoLimitSecu .
Episode #482 consacré à la conférence Unlock Your Brain, Harden Your System 2024 The post UYBHYS 2024 appeared first on NoLimitSecu .
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1 Cybersécurité et hygiène numérique au quotidien 31:31
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Episode #481 consacré au livre « Cybersécurité et hygiène numérique au quotidien« Avec Gildas Avoine et Pascal Junod The post Cybersécurité et hygiène numérique au quotidien appeared first on NoLimitSecu .
Episode #480 Episode consacré à la technologie de tromperie (deceptive technology) avec Gautier Bugeon de la société Mokn The post Technologie de tromperie appeared first on NoLimitSecu .
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Episode Hors-Série consacré au Pig Butchering Avec Rayna Stamboliyska The post Hors Série – Pig Butchering appeared first on NoLimitSecu .
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Episode #479 consacré aux logiciels espions commerciaux Avec Etienne Maynier Références : https://citizenlab.ca/2016/08/million… https://www.amnesty.org/en/latest/res… https://www.amnesty.org/en/latest/res… https://www.amnesty.org/en/latest/res… https://forbiddenstories.org/about-th… • OffensiveCon20 – Halvar Flake – Keyno… The post Logiciels Espions Commerciaux appeared first on NoLimitSecu .…
Episode #478 Interview de Laluka The post Interview de Laluka appeared first on NoLimitSecu .
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.