69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we talk about Project Skydrop, a real-world treasure hunt with $27,000 worth of gold hidden and up for grabs. We also dive into how businesses can leverage this concept for creative local marketing. In addition, we discuss a clever AI chatbot designed to dispute late deliveries on Amazon and explore a unique fundraising idea that involves collecting and selling used electronics.

Chris's YouTube: http://tkopod.co/p-yt
Questions this Episode Answers:

• How can treasure hunts be used for local business marketing?
• What is Project Skydrop and how does it work?
• How could AI chatbot help dispute late Amazon deliveries?
• What are creative ways to raise funds using used electronics?

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This week we covered:
00:00 Highlights & Introduction
01:13 Introducing Project SkyDrop
01:21 How Project SkyDrop Works
02:05 Discussion on Entry Fees and Rules
04:36 Comparing Similar Treasure Hunts
06:11 Business Ideas and Fundraising
17:09 Perfumatic Update
21:12 Hacky Ideas: Let's Grade Them!
22:15 Amazon Late Deliveries: A Hidden Opportunity
24:12 Automating Consumer Advocacy
30:40 Commercial Real Estate: A Deep Dive
31:47 Pros and Cons of Self Storage Investments
32:07 Sourcing Off-Market Deals
40:02 Getting Started in Real Estate