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17. Ayo Abbas - Pick a niche and stick to it
Manage episode 423183449 series 3547495
المحتوى المقدم من Jo Millett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jo Millett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.
She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.
This episode is for you if you're interested in:
- Being strategic about how you grow your business
- Choosing a vertical that inspires you, and sticking to it
- Deciding carefully who to work with, and saying no when you need to
Ayo's advice for everyone is simply, get going! She honed her skills in a variety of sectors, but once she set up her own business there was no stopping her.
Let's Niche Upon A Star!
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