How To Build a LinkedIn Audience From Scratch

Newsletter Operator

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Importance of Clear Value Proposition

03:13 Audience Growth Strategies on LinkedIn

06:04 Content Creation Fundamentals

08:58 Optimizing Content for Engagement

11:47 Leveraging Controversy in Content

14:57 The Power of Personal Stories in Content

23:58 Reflecting on Weekly Engagements

24:57 The Importance of Specificity in Content

25:51 Understanding Engagement on LinkedIn

27:44 Strategies for Boosting Engagement

29:38 The Risks of Engagement Hacking

30:36 Building an Organic Audience

32:01 Converting Followers into Customers

34:50 Exploring Growth Hacks on LinkedIn

36:14 Leveraging LinkedIn Video Content

39:04 Navigating Links in Posts

40:55 Insights on LinkedIn Newsletters

Links Mentioned

https://x.com/tclarkmedia

https://www.linkedin.com/in/tclarkmedia/

https://www.bluecast.ai/

https://www.compoundcontentstudio.com/