Easy Ways to Identify Your Ideal Client Profile with Rich Brooks

Never Been Promoted

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Never Been Promoted Podcast with Thomas Helfrich

Rich Brooks, founder of flyte new media and host of the Agents of Change podcast, joins Thomas Helfrich for an engaging discussion on building a digital marketing agency, the role of AI in content creation, and the power of networking in a digital world. With over 27 years of experience, Rich shares his journey, insights, and practical advice for scaling a business in today’s rapidly changing marketing landscape.
About Rich Brooks:

Rich Brooks is the founder of flyte new media, a digital marketing agency based in Portland, Maine, that helps small and medium-sized businesses develop online strategies that generate leads and sales. In addition to running his agency, Rich hosts the Agents of Change podcast and organizes the annual Agents of Change Digital Marketing Conference. With a focus on SEO, social media, and digital advertising, Rich helps businesses of all sizes adapt to the evolving digital landscape.
In this episode, Thomas and Rich discuss:

• Building flyte new media: Rich shares how he started his agency 27 years ago, beginning with building websites for local businesses out of his apartment. He talks about how he expanded from web design into SEO, social media, and digital marketing based on client demand.
• The Role of AI in Marketing: Rich discusses how AI is becoming an important tool in content marketing, but he emphasizes the importance of human oversight. AI can augment marketing efforts, but Rich stresses that authenticity and human connection are still crucial for success.
• Networking in a Digital Age: Despite being a digital marketing expert, Rich highlights the value of face-to-face networking and personal relationships in business. He shares how speaking at conferences and connecting with potential clients in person has been instrumental in flyte new media’s growth.
• Shifting Client Profiles: Rich explains how flyte new media’s client base has evolved over the years. Initially taking on any client with a budget, the agency now focuses on long-term relationships with larger companies that have more complex digital marketing needs.

Key Takeaways:

• AI as a Tool, Not a Replacement
  AI can help with content creation, but it cannot replace the human element in marketing. Rich uses AI to assist with content strategy, but he ensures that his team maintains the personal touch that resonates with clients.
• The Importance of Human Connections
  Even in the digital marketing world, building strong personal relationships is key to business success. Rich has found that in-person networking and public speaking are still some of the most effective ways to generate new business.
• Evolving Client Needs
  As businesses become savvier about digital marketing, agencies need to adapt to offer more advanced services. Rich discusses how flyte new media has shifted its focus to providing high-level digital marketing strategies for more established companies.

"AI is an incredible tool, but at the end of the day, marketing is about connecting with people. That’s something AI can’t do for you." — Rich Brooks

CONNECT WITH RICH BROOKS:
Website:https://www.takeflyte.com/
LinkedIn:https://www.linkedin.com/in/therichbrooks/
Podcast:

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1. Welcome and Introduction (00:00:00)

2. Guest Background (00:01:03)

3. Portland, Maine: Life and Travel Challenges (00:05:30)

4. Rich Brooks' Business Backstory and Growth (00:10:42)

5. Transitioning into SEO and Digital Marketing (00:16:20)

6. Networking Strategies and Speaking Engagements (00:19:15)

7. The Role of AI in Marketing and Business (00:31:05)

8. Managing Larger Clients and Scaling Challenges (00:31:05)

9. Advice for Solo Marketers and Small Teams (00:37:20)

10. The Agents of Change Podcast and Closing Remarks (00:43:20)