What Should Your LinkedIn Strategy Be in 2025?

Networking and Marketing Made Simple

As we enter a new year, it’s time to rethink our approach to LinkedIn.

The platform is no longer just a digital resume—it’s a dynamic space for building relationships, establishing authority, and growing your business or career.

To make the most of LinkedIn in 2025, your strategy needs to go beyond collecting connections and posting sporadically.

Here are three key pillars for a winning LinkedIn game plan this year:

1️⃣ Build a Clear and Specific Network of Connections:

Gone are the days when the size of your network measured LinkedIn success.

In 2025, it’s all about quality over quantity.

Focus on connecting with individuals who align with your goals, industry, and values.

2️⃣ Book Collaboration Calls, Not Just Sales Calls:

While LinkedIn is a powerful tool for lead generation, approaching connections with a “sell-first” mindset often backfires.

Instead, focus on collaboration and relationship-building.

3️⃣ Establish Credibility as a Subject Matter Expert Through Content:

LinkedIn rewards those who consistently provide value.

Your content is your stage to showcase your expertise and build trust with your audience.

To succeed on LinkedIn this year, you need to align your efforts with a strategy that prioritizes connection, collaboration, and credibility. It’s not about doing more; it’s about doing better.

Don't forget to register for our FREE "LinkedIn Client Journey Workshop" here:

https://www.thetimetogrow.com/the-linkedin-client-journey-workshop