Important LinkedIn Updates You Need to Know About (as of December 2024)

Networking and Marketing Made Simple

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المحتوى المقدم من Scott Aaron. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Scott Aaron أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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The So What from BCG

إلغاء الاشتراك

منذ 8 hoursمنذ 8h ago

إلغاء الاشتراك

شهريا+

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

منذ عام واحد 13:08

M4A•منزل الحلقة

LinkedIn continues to evolve, shaping how professionals connect, engage, and grow their networks. As we close the year, three major updates are changing the platform dynamics. If you want to stay ahead of the curve and make the most of your LinkedIn strategy, here’s what you need to know: 1. LinkedIn Audio Rooms Are Going Away 2. Posts With Selling, Pitching, or Forced Engagement Are Being Suppressed 3. LinkedIn Is Prioritizing Short-Form, LinkedIn-Relevant Videos Take Action Today...... LinkedIn is evolving quickly, and these updates highlight a shift toward meaningful, relevant, and high-quality interactions. To stay ahead: 1. Diversify your content strategy to adapt to these changes. 2. Focus on adding value, not just selling or pitching. 3. Experiment with LinkedIn-native short-form videos to boost engagement. By staying informed and flexible, you can position yourself as a leader on LinkedIn while navigating these changes with confidence. Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

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#Business #Marketing #Scott And Aaron #Network Marketing

Important LinkedIn Updates You Need to Know About (as of December 2024)

Networking and Marketing Made Simple

13 subscribers

published منذ عام واحد

M4A•منزل الحلقة

690 حلقات

#Business #Marketing #Scott And Aaron #Network Marketing

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Networking and Marketing Made Simple

1
Boosting Your Search Results with Boolean Searches on LinkedIn 9:55

منذ يومين9:55

9:55

Have You Ever Used a Boolean Search on LinkedIn? 🤔🔎Most people use LinkedIn’s search bar without realizing they can refine their results dramatically using Boolean search—a technique that helps you find exactly who or what you’re looking for with precision.✅ Want to find decision-makers in a specific industry?✅ Need to identify leads who meet multiple criteria?✅ Looking for job titles that include variations like "VP" or "Vice President"?Boolean search lets you do all of this and more using simple operators like:AND (e.g., “Marketing AND Sales” to find profiles with both terms)OR (e.g., “CEO OR Founder OR Owner” to broaden results)NOT (e.g., “Sales NOT Retail” to exclude irrelevant results)Quotation Marks (e.g., “Customer Success Manager” for exact phrases)Parentheses (e.g., “(Marketing OR Sales) AND Director” for advanced filtering)I’m curious—have you ever used a Boolean search on LinkedIn? Don't forget to register for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/linkedin-content-sales-workshop…

Networking and Marketing Made Simple

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How To Be An Elite Speaker with Justin Guarini and Kim Walsh 47:14

منذ 6 أيام47:14

47:14

About Kim: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest-growing companies in America, and was recently named #475 in the Inc 5000. She co-hosts one of the top-running business podcasts with American Idol Season One Alumni and 20-year entertainment veteran, Justin Guarini and has been featured on BRAVO's Below Deck. She's the behind-the-scenes secret weapon of some of the biggest names in the business including Kevin O'Leary from Shark Tank, Dan Kennedy, Profit First Author Mike Michalowicz, Harley-Davidson, Hilton Hotels, and High Point University. Kim has spoken on stages around the world including Dubai, Moscow, London, and across the US. About Justin: Justin Guarini's illustrious career spans nearly 30 years, making him a true icon in the entertainment industry. From captivating 30 million viewers each week on the groundbreaking first season of American Idol to starring in seven Broadway productions, as well as his beloved performance as the character “Lil’ Sweet” in the award-winning Dr. Pepper commercial campaign, Justin's talent and charisma have left an indelible mark, bringing joy to millions across America. As a keynote speaker, Justin inspires audiences across America, sharing the secrets of confidence, empowerment, and commanding stage presence. He has spoken for and been endorsed by some of the biggest brands in the industry like Oprah, Good Morning America, The Magnetic Marketing SuperConference, The Today Show, and The Kennedy Center. Find out how you can work with them here: https://www.elitespeakersnetwork.com/elite Don't forget to sign up for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/linkedin-content-sales-workshop…

Networking and Marketing Made Simple

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How Often Should You Post On LinkedIn 11:41

منذ 9 أيام11:41

11:41

In this episode, I dive deep into the power of posting consistently on LinkedIn. One of the key takeaways? Aim for at least 3 posts per week. It doesn’t matter if you choose Monday, Wednesday, and Friday or Tuesday, Wednesday, and Thursday—just pick 3 days you can commit to and make it a habit! Why is this so important? Because consistency is what wins on LinkedIn. When you show up regularly, you stay top of mind for your network, increase engagement, and grow your influence. The best part? It doesn't have to be complicated—just post and keep showing up! Don't forget to register for our FREE "LinkedIn Content That Sells" 3-Day Workshop from March 24th -26th here: https://www.thetimetogrow.com/linkedin-content-sales-workshop…

Networking and Marketing Made Simple

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How To Monetize A YouTube Channel Without Showing Your Face 37:52

منذ 13 يومًا37:52

37:52

I run a successful coaching company teaching people how to start a scale a YouTube automation channel without showing their face, or creating any videos themselves. Connect with Victor Here: https://www.linkedin.com/in/victor-catrina/ https://www.facebook.com/victor.catrina/ https://www.instagram.com/victorcatrina/ https://pivotalmediacoaching.com/vsl-page297811 Don't forget to be one of the first to get on our Expert Content Society Waitlist to get VIP pricing when we open the doors at the end of March. Click here: https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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Why Engaging In Other s Content On LinkedIn Will Help You Grow 13:01

منذ 16 يومًا13:01

13:01

Many people focus solely on posting their own content, but if you’re not engaging with others, you’re missing out on one of the biggest growth strategies on LinkedIn.💡 Here’s why commenting on posts can be a game-changer:1️⃣ Exposure to New Connections – Every time you leave a thoughtful comment, you show up in front of that person’s audience. - This means more people see your name, profile, and expertise, leading to more connection requests and profile views.2️⃣ The Power of the Most Relevant Comment – If your comment adds value, it can become the top comment on a post, bringing even more visibility your way. - People naturally engage with insightful, bold, or thought-provoking responses—so don’t just drop an emoji or “great post” and move on!3️⃣ Show Your Expertise & Grow Your Network – Commenting strategically allows you to position yourself as an expert without creating a full post. -Over time, people will recognize you as a leader in your industry, making them more likely to follow you, connect, and even do business with you.🔥 Pro Tip: Don’t just engage randomly. Find industry leaders, ideal clients, or influencers in your space and consistently add VALUE to their comment sections. This can create incredible opportunities and relationships.Don't forget to get on the waitlist for our Expert Content Society Private Community here: https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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The Real Way To Boost Your Business Credibility 27:22

منذ 20 يومًا27:22

27:22

For the past 30+ years, Mitch has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly, and aiding them to charge premium prices for their products and services. And, as a television show host on NBC Channel 3 Las Vegas, he knows what it has done for him and his clients. Mitch is also a celebrated professional speaker and closer who has spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. He has been a Home Shopping Network pitchman who knows how to sell anything and craft a unique message around any product, person, or event. Lastly, he is a published author with John Wiley and Sons and books published in 6 languages. Connect with Mitch here: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/ https://www.facebook.com/MitchCarsonOfficial/ https://www.instagram.com/mitchcarsonofficial/ https://www.mitchcarson.com/ Don't forget to get on the waitlist for our Expert Content Society Private Community here: https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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Why You Should Conduct One LinkedIn Poll Per Week 11:37

منذ 23 يومًا11:37

11:37

Consistency is key, and running a weekly LinkedIn poll can offer incredible benefits for your business and network. Here’s why you should start:1️⃣ You Need The Market Research- Polls provide valuable insights into your audience's thinking and help shape your strategy.2️⃣ It Engages Your Audience in a Different Way- Polls are an interactive and fun way to boost engagement and foster real-time conversations.3️⃣ It Acts as a Lead Gen Tool- The more people interact, the more you can build relationships and identify potential leads.Start polling, stay consistent, and watch your LinkedIn presence grow! 🌱 Don't forget to be one of the first 100 on the waitlist of our private LinkedIn Community, The Expert Content Society. Click the link below to join our waitlist: https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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Creating Wealth Through Real Estate 28:27

منذ 27 يومًا28:27

28:27

Jay Conner has been buying and selling houses since 2003 in a population of only 40,000 people with profits now averaging $82,000 per deal. He has rehabbed over 500 houses and been involved in over 118 million dollars in transactions. Jay has completely automated his annual 7-figure income business to where he works less than 10 hours per week in his buying and selling house business. His passion is motivating and teaching other Real Estate Investors how they, too, can raise Private Money without ever asking for money. As a result, Jay has consulted one-on-one with over 2,000 Real Estate Investors. When he lost his lines of credit at the bank in 2009, Jay raised $2,150,000 in Private Money in less than 90 days when cut off from the banks. Jay is also a Commercial Real Estate Developer of shopping centers and condominium communities. He is a national speaker and presenter on the topics of Private Money, Foreclosures on This Side of COVID, Business Automation, and Personal Development. In addition, Jay is a 2-time National Best-Selling Author and a past president of Business Networking International. He and his wife, Carol Joy, reside in Morehead City, NC. Connect with Jay here: http://linkedin.com/company/jay-conner-private-money-authority-real-estate-investing/ https://www.facebook.com/jay.conner.marketing http://www.JayConner.com Free Gift for listeners: JayConner.com/MoneyGuide Get Jay's Book, "Where To Get The Money Now.” Free with Shipping and Handling: www.jayconner.com/Book https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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3 Posts To Publish On LinkedIn Each Week 16:27

منذ 4 weeks16:27

16:27

🚀 Want to Level Up Your LinkedIn Content Strategy? 🚀 In today’s episode, I’m breaking down the 3 essential posts you need to publish to build authority, engage your audience, and increase your visibility on LinkedIn. 💡 Here’s the breakdown: 1️⃣ Video Post – This can be a short-form video, a LinkedIn Live, or a 2-4 minute direct upload from your computer. Video is KING on LinkedIn, helping you connect with your audience personally. 2️⃣ Market Research Poll Question – Get your audience involved by asking insightful, relevant questions. It's a great way to learn what matters to your network while boosting engagement. 3️⃣ Long Form Text Post – Share valuable, actionable insights through a text post, LinkedIn newsletter, or individual article. Your long-form content helps position you as an expert in your field. Which of the 3 types of posts mentioned are committed to posting regularly? Don't forget to get on our exclusive waitlist for our brand new LinkedIn-focused community, "The Expert Content Society" here: https://www.thetimetogrow.com/the-expert-content-society-waitlist…

Networking and Marketing Made Simple

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The Business Dangers Of Identity Theft 30:18

منذ 5 weeks30:18

30:18

Dr. Joan is a seasoned expert in addressing modern life's spiritual and practical challenges. With over 40 years of experience, she has helped individuals heal and thrive through her unique blend of holistic wisdom and grounded solutions. Holding a Doctor of Chiropractic (DC) degree and an MS degree in counseling, Dr. Joan transitioned from her widely recognized persona as "Joan of Angels"—focusing on spiritual and energetic healing—to teaching practical living and actionable strategies for overcoming real-world issues. Dr. Joan has made a significant shift in her life's work, stepping away from her well-known role as "Joan of Angels," where her focus was primarily on spiritual and esoteric healing, to now addressing the real, pressing issues that impact people's daily lives. In this new phase, Dr. Joan dives deep into the topic of identity theft and the emotional trauma it can cause, offering powerful, practical solutions for both protection and recovery. Drawing on her extensive experience, she provides holistic support that tackles challenges from all angles—spiritual, mental, and physical. Having transitioned from a purely spiritual focus to teaching practical living, Dr. Joan now equips people to navigate the complexities of today’s world. Her approach blends her background in chiropractic care, counseling, and decades of healing experience, empowering individuals to recognize and address everyday problems and live balanced, fulfilled lives. She helps people pay attention to what truly matters, offering tools for solving real-world challenges while maintaining inner peace and stability. Text Dr. Joan at 415-717-1385 to find out more. Connect with Dr. Joan here: https://www.linkedin.com/in/miraclemakers/ www.facebook.com/joanofangels www.instagram.com/joanofangels Don't forget to take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0…

Networking and Marketing Made Simple

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How To Create An Engaging Image Text Post On LinkedIn 12:28

منذ 5 weeks12:28

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Are Your LinkedIn Posts Getting Scrolled Past? Here’s How to Make Them Unforgettable! 🚀 Posting on LinkedIn is more than just sharing your thoughts—it's about creating content that stops the scroll, sparks interest, and establishes your authority. Here's a simple, 6-step formula to help you craft posts that drive engagement and showcase your expertise. How to Create an Engaging LinkedIn Post: 1️⃣ Choose a compelling image—personal photos or infographics work best. 2️⃣ Write a scroll-stopping title—think bold and intriguing. 3️⃣ Position yourself as the expert in 3-5 sentences. 4️⃣ Share 3 actionable tips your audience can implement right away. 5️⃣ End with a strong call to action (e.g., "What's your top takeaway? Share it in the comments!"). 6️⃣ Add 3 relevant hashtags to expand your reach. 💡 Example: If you're a career coach, post a personal photo of you in action with a title like: "Struggling to Land Interviews? Here’s What You Need to Know!" Then provide tips such as: ✅ Optimize your LinkedIn headline with industry keywords. ✅ Use the Featured section to showcase your best work. ✅ Engage with posts in your target industry to boost visibility. Don't forget to take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0…

Networking and Marketing Made Simple

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A Shortcut To Getting More Sales 36:47

منذ 6 weeks36:47

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Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build sales teams that deliver growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare. His new book, “Entrepreneurs’ Sales Secrets Revealed” provides a curated collection of the sales knowledge successful entrepreneurs have leveraged over the past 15 years to help their companies grow. Don holds a Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business and a Bachelor of Arts in Writing from the University of Pittsburgh. Connect with Don here: https://www.linkedin.com/in/don-lazzari/ www.deliveringvalue.com Want to work with myself and Nancy for the next year to skyrocket your business and master LinkedIn? Then grab a time on our calendar here before the doors to our group coaching program close this Monday, February 3rd: https://scottaaron.as.me/expertauthorityconsult…

Networking and Marketing Made Simple

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The Honest Truth About The LinkedIn Algorithm 12:46

منذ 6 weeks12:46

12:46

What You Really Need to Know... If you’ve been spending hours trying to crack the “LinkedIn algorithm,” here’s a reality check: 1️⃣ There isn’t just one algorithm – LinkedIn uses 12 different algorithms to determine what gets shown and where. 2️⃣ They change constantly – Every 60 minutes! Trying to “stay ahead of the curve” is like chasing the wind. 3️⃣ The real secret? - Focus on value. - Algorithms are designed to reward helpful content that creates meaningful conversations. Instead of hacking the system, commit to: 1. Posting value-driven content that informs, inspires, or solves a problem for your audience. 2. Engaging with your network consistently to build genuine relationships. The best strategy isn’t about gaming the algorithm—it’s about showing up authentically and serving your audience. You can still sign up for our FREE LinkedIn Workshop here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop…

Networking and Marketing Made Simple

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How Healing Your Trauma Can Sky-Rocket Your Business 46:26

منذ 7 weeks46:26

46:26

Alyse Bacine is a Breathwork and Trauma expert with 23 years of experience and the CEO of Alyse Breathes LLC. She has her Master’s Degree in Counseling Psychology, certifications in both Social Emotional Learning and Mindfulness Practices, and an extensive mental health background where she served as a school counselor for 10+ years and received a grant to implement a meditation program at her school. Knowing that she always wanted to expand her mission of healing familial and ancestral trauma, and normalizing meditation, and breathwork practices, she opened her own business and quickly became a six-figure mentor. Alyse has been featured in top publications like Oprah Magazine, Well and Good, and Nylon. Alyse uses her unique healing modality, The Metamorphosis Method™ to help spiritually intelligent women transform their current realities to reach their next-level selves. Her programs are deeply rooted in healing so that women can navigate work, love, and life as powerful leaders, without the burden of trauma playing a role in their highest potential. Connect with Alyse here: https://www.linkedin.com/in/alysebreathes/ https://www.facebook.com/alyse.levy https://www.instagram.com/alyse_breathes/ https://www.alysebreathes.com/ Book a call to learn more about our group coaching mastermind here: https://scottaaron.as.me/expertauthorityconsult…

Networking and Marketing Made Simple

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How To Grow Your Email List On LinkedIn 11:40

منذ 7 weeks11:40

11:40

If you’re not leveraging LinkedIn to grow your email list, you’re leaving connections—and conversions—on the table! Here's how to turn your profile into a lead-generating powerhouse: 1️⃣ Optimize Your LinkedIn Background Banner: Your banner is prime real estate to showcase your personal brand. Use it to communicate who you are, what you offer, and how you can help your audience. A clean, professional design with your tagline and website or opt-in call-to-action can make all the difference. 2️⃣ Include a Clickable Link in Your Headline Section: LinkedIn now allows clickable links right in your profile headline! Use this to direct your audience to a lead magnet, your website, or an email opt-in page. Make it clear what they’ll gain by clicking, such as “Get My Free [Resource Name] Today!” 3️⃣ Add a Lead Magnet to Your Featured Section: The “Featured Content” section is a hidden gem! Upload your lead magnet as a direct download, link to a landing page, or highlight a post that drives traffic to your email opt-in. Pro tip: Ensure it’s visually appealing and offers immediate value. 💡 Action Step: Review your LinkedIn profile with these strategies in mind. Don't forget to sign up for our free LinkedIn Workshop here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop…

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