Episode 44: What's In Their Pockets? Stories, Scams, and Google Review Gold with Garrett and Nolan

Networkers Tour Guide

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In this episode, Faithann is joined by two insightful guests—Garrett Hammonds, co-owner of Hammonds Media, and Nolan Clay Rogers, spiritual guide and storyteller—for a conversation about how storytelling, relationships, and even Google reviews are powerful tools in the world of networking.

This episode explores:

• The link between storytelling and better networking

• Why older generations get taken advantage of—and how better conversations can help

• How to turn small talk into meaningful story-sharing

• The psychology behind online reviews (and why present-tense language matters!)

• How to request and respond to Google reviews effectively to boost your business credibility

• The magic question: “What made you say yes to working with me?”

Whether you're a new networker or a seasoned connector, this episode is packed with perspective shifts you’ll want to apply at your very next event.

🎯 Spotlight: The Google Review Conversation
Garrett offers a masterclass on how to leverage online reviews for marketing insights and business growth:

✅ Reviews = Stories: Every review is a story filled with emotion—positive or negative. Learn to mine them for language and sentiment.
✅ Respond with Purpose: Don't try to "win" a negative review. Instead, show other readers how you handle issues with grace and professionalism.
✅ Use Present-Tense: Encourage clients to write in the present tense (e.g. “I’m having an amazing time here”), which significantly boosts trust and engagement.
✅ Research Hack: Garrett explains how he uses AI to parse thousands of competitor reviews to extract what real people actually care about.
✅ Don’t Overwhelm: More isn’t always better. Your clients might only care about 20% of what you offer—find out what that 20% is.

🔦 Additional Highlights:

• Why Nolan encourages you to ask people “What do you want?” instead of “What do you do?”

• Faithann’s tip for skipping small talk: “Tell me the story of how that necklace ended up in your closet.”

• Nolan and Faithann's reminder: stop saying “I am not good at networking.” Instead, try “Networking has been a challenge for me—until now.”

💼 Who You’ll Meet:
👨‍💻 Garrett Hammonds
Founder of Hammonds Media, a full-service digital agency specializing in SEO, website development, and digital advertising.
📍 hammondsmedia.com | nolanclayrogers.com

🎧 Tune in Now:
Listen on your favorite podcast app and don’t forget to share this episode with a networking buddy who hates small talk but loves good stories.

📲 Let’s Connect:
Email Faithann at [email protected]
Join the free Facebook group: @ The Networker's Tour Guide