[Classic Rewind] Sasha Berson - Cheap Marketing? Go to a casino....

Net Profit Podcast- Accelerate Your Profits with Ryan Kimler

About Sasha Berson: Sasha Berson has a wealth of business experience as a serial entrepreneur, advisor, and speaker spanning over two decades. He is the owner of Grow Law Firm, a Chicago-based digital marketing company that helps small law firms get more clients. Sasha is also the owner of Comrade Marketing, a marketing agency that assists small business owners in achieving their growth objectives. He also co-founded one of the nation's top wholesale lending operations that raised over $5 billion in funding. Sasha is an expert in aiding small and medium-sized businesses in reaching their objectives. He focuses primarily on the legal industry and assists small law firm owners in doubling their revenue in three years or less. Additionally, Sasha is a best-selling co-author with Steve Forbes and takes pleasure in mentoring entrepreneurs while staying up-to-date on the most recent business trends and techniques.

In this episode, Ryan and Sasha Berson discuss:

• What should businesses look for in a marketing firm when aiming to increase leads, sales, and grow their business?
• Importance of marketing reports in measuring return on investment and what businesses should expect from their marketing firm
• Identifying key mistakes business owners make when working with a marketing firm and determining when it's time to cut ties and find a more effective partner
• The advantages of hiring an expert marketing firm with a sizable and expert labor force and the pitfalls of hiring a cheap marketing company

Key Takeaways:

• When hiring a marketing firm or any expert, interview at least three with a track record, define the problem and desired solution, and only choose those who can provide a clear plan to get you from point A to point B, so you can make an informed decision.
• To track and optimize marketing efforts, business owners need to measure sales qualified leads and cost per lead, receive comparative reports, and have a dedicated account manager to ensure transparency and address concerns.
• To get the best results from your marketing firm, it's important to hire the right team from the beginning and regularly evaluate their progress, using important metrics to determine if it's time to part ways if they're not meeting expectations.
• If you hire a cheap marketing company, you'll waste your money as nothing fails more consistently than cheap marketing, therefore investing in expertly planned and executed marketing with a team that can deliver a significant amount of firepower is crucial.

"Nothing fails in this world as consistently as cheap marketing. If you're like, I don't have the budget to pay you guys, okay, save your money. Do not hire a cheap marketing company. You will waste another year. You will not make a sizable return investment. Just save yourself." — Sasha Berson

Connect with Sasha Berson:

Website: https://growlawfirm.com/

Email: [e-mail]

Show: https://growlawfirm.com/podcast

YouTube: https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

LinkedIn: https://www.linkedin.com/in/aleksanderberson/ and https://www.linkedin.com/company/grow-law-firm/

Facebook: https://www.facebook.com/growlawfirm

Instagram: https://www.instagram.com/grow_lawfirm/

Phone: [phone]

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [e-mail]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.