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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nerds at the Cool Table: Post Hall H Marvel Future Speculation
Manage episode 434654567 series 1756373
المحتوى المقدم من Nerds at the Cool Table. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Nerds at the Cool Table أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
We discuss what we know based off the Marvel Hall H Presentation at SDCC a few weeks ago. David was the last man standing at SDCC 2024 and gives his brief thoughts on the state of the con from his perspective.
68 حلقات
Manage episode 434654567 series 1756373
المحتوى المقدم من Nerds at the Cool Table. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Nerds at the Cool Table أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
We discuss what we know based off the Marvel Hall H Presentation at SDCC a few weeks ago. David was the last man standing at SDCC 2024 and gives his brief thoughts on the state of the con from his perspective.
68 حلقات
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1 Nerds at the Cool Table: There Will Be Only One Blade 45:29
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In this conversation, David and Julien discuss recent developments in the MCU and DC Universe, focusing on the delays of the Blade movie and the casting announcements for the Green Lantern series. They explore the implications of these changes, the challenges Marvel faces in storytelling, and the potential for future projects. The discussion highlights the excitement surrounding new casting choices. They discuss potential villains for the Lanterns, the creative team behind upcoming projects, and the importance of representation in casting. They express excitement for James Gunn's Superman movie and share their thoughts on the future past Venom 3.…
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1 Nerds at the Cool Table: Post Hall H Marvel Future Speculation 40:40
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We discuss what we know based off the Marvel Hall H Presentation at SDCC a few weeks ago. David was the last man standing at SDCC 2024 and gives his brief thoughts on the state of the con from his perspective.
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1 Nerds at the Cool Table: House of the Dragon Season 2 Discussion 22:57
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We gather around and discuss our thoughts on the finale and overall second season of House of the Dragon. We speculate on the future of the series, predicting an all-out war and the death of many characters, including which one of us hates Criston Cole more.
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1 Nerds at the Cool Table: Deadpool & Wolverine Discussion 56:14
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We assemble once again to discuss Marvel's latest film, Deadpool & Wolverine. We give our full thoughts on the movie, the cameos, and discuss the significance of the characters and the impact of the movie on the on the overall Multiverse Saga
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1 Nerds at the Cool Table: WrestleMania 40 Reactions 1:12:25
1:12:25
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A generational WrestleMania deserves its own special bonus episode. David sits down with friend of the podcast, Super Duper Jesus, to discuss all things WWE that lead to the incredible WrestleMania 40!
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1 Nerds at the Cool Table: Episode 60 - Sixty 1:22:23
1:22:23
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We finally dish out our Guardians of The Galaxy Volume 3 discussion and a postmortem on The Mandalorian Season 3. Plus our thoughts on the potential Supermans casting and the looming Fantastic 4 casting announcement
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1 Nerds at the Cool Table : Episode 59 - Janet’s Blunders 1:23:43
1:23:43
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(ORIGINALLY RECORDED IN FEBRUARY) Assembling once again to discuss Marvel’s latest addition to the ongoing Multiverse Saga; Ant-Man & The Wasp: Quantumania. We discuss the implications of Kang’s first true introduction into the MCU as it’s next big bad and where will we see him next. Also, we dig through DC’s news and announcements of its universe semi reboot, we fan cast, and temper our initial excitement with some realistic expectations…
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1 Nerds at the Cool Table: Episode 58 - Last Bits of 2022 (Wednesday and Wakanda Forever Discussion) 1:22:59
1:22:59
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Last episode of 2022 and we give you an in-depth discussion of both Netflix's Wednesday and of course our long awaited discussion of Wakanda Forever. Plus we talk about the whirlwind of DC news that's been hitting our feeds for the last month.
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1 Nerds at the Cool Table - Episode 57: Still Here 1:41:59
1:41:59
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A seasonal catch up! We discuss what we've been watching, we get a chance to discuss She Hulk, Werewolf By Night, and a pre-finale House of the Dragon recap and thoughts
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1 Nerds at the Cool Table - Episode 56: Yes, Chef 1:49:37
1:49:37
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We get together to discuss the riveting first season of The Bear, The Boys Season 3, and of course our very conflicting takes on Thor: Love & Thunder. Plus everything else in between that we’ve been watching and catching up on
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1 Nerds at the Cool Table - TRAILER DISCUSSION: Thor Love & Thunder 32:02
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discussion of the latest trailer from Marvel's Thor Love & Thunder
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1 Nerds at the Cool Table - Episode 55: Gambling According to the Simpsons 1:11:52
1:11:52
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First episode of 2022! We dive right in and discuss the latest Doctor Strange in the Multiverse of Madness trailer, and the entire Book of Boba Fett series. Plus we give our initial thoughts on Bel Air, our overdue review of Scream, Dexter, and the Moon Knight trailer!
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1 Nerds at the Cool Table - Episode 53: Puppy Variants and The Suicide Squad 1:50:54
1:50:54
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We get together once again to discuss James Gunn’s latest jump across movie universes; The Suicide Squad. Also we give our thoughts on Loki’s finale, Black Widow, and the latest stuff we’ve been watching and catching up. After the show, we have a special guest interview with artist EKOH, where we discuss his upcoming tour, his love of all things pop culture, his current obsession with Mad Men, and his latest single “Suicide Squad” that was co-written with the legendary Bosslogic!…
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1 Nerds at the Cool Table: Fast and Furious thoughts on F9 and the Fast Saga 32:04
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Bonus episode; David decides to do this one solo and gives his immediate thoughts on F9; what he liked, what went wrong, and what it needs to do to bring the entire franchise home for F10. Also he reflects on the entire saga and what it is about it that keeps us coming back for more…FAMILY
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1 Nerds at the Cool Table - Episode 52: We're Back..Again 59:34
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Back from the snap and very happy to be here. We catch up on what we missed and didn't miss from the last 6 months. Loki and the multiverse is at the forefront of our conversation as we start the speculating and theorizing of Marvel's latest Disney+ show
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.