A conversation with Piper Phillips: Marketer, Content Creator, and Musician

Negronis with Nord

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another.
Follow Piper on Instagram: @piperphillips
Follow Piper on TikTok: @pipercassidyphillips
This episode includes:
0:00 Introduction
2:57 How did you know you were ready to quit your job?
5:13 Did you think about how your content was going to evolve?
6:35 What was the reaction from your audience when you quit?
8:14 Do you feel like you’ve redefined yourself since then?
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural?
14:02 How has your relationship with the performance of your content changed?
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want?
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.