How to Pay for Marketing with Marketing

Natural Products Marketer Podcast

How to Pay for Marketing with Marketing...
Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effectively drive sales. this conversation moved from end caps and digital signage to posters and postcards, analyzing these as innovative, attention-grabbing tools to amplify your brand's reach.
Amanda weaves the tale of her journey, starting as a novice in the supplements industry, and how she leveraged co-op advertising into a successful strategy to enhance sales. We also examine the vitality of email marketing for natural products retailers, the weight of a substantial email list, and the roadmap to setting up a successful program that can evolve into a full-time marketing team. Her discussion also tackled content creation on a budget and how to orchestrate a 30-day challenge with a vendor to stimulate engagement and traffic to your store.
In a world where algorithms rule, we touch upon the potency of user-generated content in trumping the algorithm and boosting brand exposure. As we traverse through the landscape of health food marketing, we look at how data and transparency play pivotal roles in shaping successful marketing campaigns. Amanda also underscores the necessity of risk-taking and innovation in our chat, pointing to the advantage of trying new things in marketing natural products. Whether you're a novice or a veteran in the health food industry or running a natural products business, this episode is brimming with practical advice, strategic insights, and valuable lessons to help you conquer today's digital marketing terrain.
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.