The Art and Science of Content Repurposing, with Charles Tumiotto

My Tog Blog About Awesome Content Creation

Are you considering adopting a content repurposing strategy to scale your content out and reach? Or perhaps you've started one already and are interested in maximizing the results. Either way, this episode is for you!
In this episode, I talk with Charles Tumiotto about "the art, science, and mindset" for getting the most from implementing a content repurposing strategy for your YouTube channel, podcast, or social media profile. Charles started working as a freelance content marketing consultant in 2019, and through working with clients, he realized that most of their problems could be fixed by doing one simple thing: publishing more content.
It's a simple solution, but a hard one to implement. Most creators were already maxed out and couldn't possibly find the energy to write, record, and publish more. So in 2022, Charles shifted his business and opened a content repurposing agency. He has been primarily working with French/European clients until now, but he's currently getting his agency running in the US/English-speaking market.
Charles started by helping YouTube creators repurpose their content for short-form video platforms like TikTok/Reels/Shorts, but he's now started tackling other formats like Tweets, LinkedIn posts, and blog posts. His agency does everything in-house and does not outsource the work or use AI tools to do the job for them.
You can get a copy of the ideas framework Charles mentions in this episode here, which will help you to generate 360 ideas for your social media content calendar within less than an hour.
If you want to get in touch with Charles, you can reach him at [e-mail].
Episode music is licensed under StoryBlocks. Opening track: Disco Danger, by Jon Presstone.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

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1. Introduction (00:00:00)

2. A Framework for Idea Generation (00:01:14)

3. Prioritizing Content Ideas (00:04:15)

4. Creating a Content Calendar (00:05:30)

5. Determining a Content Scale (00:06:39)

6. Potential Pitfalls for Repurposing (00:09:42)

7. Repurposing Agencies vs Automation Tools (00:11:59)

8. Mindset Barriers to Repurposing (00:17:37)

9. Innovation in Repurposing (00:21:37)

10. Connecting with Charles (00:25:03)

11. Conclusion (00:26:19)