276 Ten Ways to Repurpose a Video in Your Farm Marketing

My Digital Farmer Podcast

So you're creating videos in your farm marketing. Wonderful! Now how do you get the most mileage out of them? If you're like most businesses, you spend a lot of time making the video, recording it, posting it, and then it falls into the black hole -- never to be seen again.

But what if you could re-purpose that content and have it do double-or-triple duty for you?

For example, you film the process of packing your CSA shares in the pack shed for an Instagram story. Well... what if you took that series of clips an sticthed them together into a reel? What if you then uploaded that reel video onto YouTube and added it in your CSA sales playlist on YouTube? What if you took that YouTube URL link (along with a thumbnail image) and dropped it into email #3 of your sales email sequence for all those people who have signed up for your CSA lead magnet? Or what if you embedded that video onto your CSA sales page on your website?

See what I mean? That one video got re-used in other places in your marketing sales machine. Suddenly, the idea of making strategic content videos doesn't seem like such a waste of time, does it?

In today's episode, I'm sharing 10 different ways you can take the SAME piece of video content and re-use around your marketing strategy. Take some notes and let this one inspire you!

By the way, I help farmers put these kinds of strategies together in Farm Marketing School. Join me this fall and winter as we decide what your strategy will look like, and then start buidiing the different parts of your machine so they all work together.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members.

Searchie -- this is the online platform I recommend if you want to build your own digital resource library. (This is an affiliate link)

ConvertKit - I use Convertkit as my email service provider, to build out all my email marketing campaigns and write my weekly emails.

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer