Why Manual PPC Beats AI for Amazon Campaigns

My Amazon Guy

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Learn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.
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#AmazonAdvertising #TACoSMetrics #Ppcoptimization
Watch these on YouTube:
PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3
The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4
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Timestamps
0:00 - TACoS vs. ACoS: Understanding Metrics
0:11 - Why AI PPC Tools Fall Short
0:56 - Importance of Manual Campaign Optimization
1:40 - Real-World Example: Adjusting ACoS for 10x Sales
2:34 - Bulk Operations: Managing Negations Effectively
3:20 - TACoS Guidelines for Aggressive Growth
4:00 - Why Advertising is Non-Negotiable on Amazon
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