Putting The End User First In PropTech: Entrata's Strategy For Success With Virginia Love

Multifamily Chronicles

By prioritizing the needs of the end user, companies can build strong relationships, push their products, and create winning strategies in the PropTech industry. As we look ahead to 2023 and beyond, it's important for companies to focus on the key factors that will make management companies a viable partner and stay customer-centric. In this episode, Virginia Love, an Industry Principal at Entrata, shares her inspiring journey to joining the company. Virginia discusses whether it's valuable for companies to hire industry influencers and how these influencers can help push products and build relationships. She also provides insights into Entrata's unique strategy that prioritizes the end user's needs and desires over making high-level sales. Virginia shares her thoughts on the PropTech market and what to expect in 2023. She explains that it could be a very difficult year for companies, especially PropTech. She also reveals the most important thing that PropTech companies must bring to the table to be a viable partner for management companies in 2023. Tune in and learn winning strategies for future market trends and challenges.

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