128: Why Your Ads Get Clicks but Not Leads

More Than Social Podcast

Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type of Ad One common mistake is using the wrong type of ad when seeking lead generation. Reason #2: Consistency in Messaging Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience. Reason #3: Targeting the Right Audience Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best. Reason #4: Optimizing Landing Pages and Funnels Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects. Reason #5: Form Optimization Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple. Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads. If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights. We talk about:

• 0:00 Intro
• 2:42 Who are you talking to, and what problem are you solving
• 5:15 How are you the solution for your audience
• 5:58 Strategy of webinars
• 8:20 How to market your webinar online
• 12:06 The most powerful shift you can make in your webinar delivery
• 12:23 Selling your offer at the end of the webinar
• 13:58 How to get more people into your webinar
• 15:10 How to grow your email list
• 17:34 Leading with value
• 18:06 My client's results
• 19:34 Spotlight Theory

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching