Meta and Amazon join forces, AI-powered personas for digital marketing, and is Threads admitting defeat?

More Than Digital Marketing

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Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession.

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Links to this week’s topics can be found below:

OpenAI launches new feature to allow anyone to build their own GPT

[https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said]

Threads allows users to delete account separately from Instagram

[https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta]

Meta partners with Amazon

[https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524]

SearchBot launches 13 new AI-powered personas

[https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]

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