Branding Your New Company

Monkey Business Radio

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Unlock the secrets of strategic branding with us on Monkey Business Radio, where your hosts, Chris Collins and Dennis Siggins, aka Bobby Downspout of Cape Cod Gutter Monkeys, unravel the power of a strong brand. Imagine transforming your small business into a household name just like our friends at Cape Cod Gutter Monkeys. Join us as we explore how aligning your passion with market needs can create an unforgettable company identity that not only stands out but also drives sales and market share.

We start by unpacking the foundational elements of building a brand before launching your business, from choosing the right business aligned with your interests to understanding your target market. Hear about the importance of a memorable company name and how leveraging personal expertise can identify underserved niches. Plus, we highlight Cape Cod Potato Chips as a real-world example of how a clear, simple message can turn a product into a beloved regional staple and show the power of a strong, consistent brand.

Bringing a touch of nostalgia, we reflect on iconic marketing strategies and the timeless value of memorable taglines. Learn how crafting the right message can capture hearts, using examples from Chudder's General Store and classic ad campaigns like Lucky Strike’s "It’s Toasted".

Tune in for an episode packed with insights, inspiration, and a bit of humor, designed to help you master the art of branding and build real wealth through business ownership.

فصول

1. Branding Your New Company (00:00:00)

2. Branding Your New Company (00:00:03)

3. Foundations of Building a Brand (00:11:24)

4. Crafting a Brandable Company Name (00:17:13)

5. The Power of Branding Your Business (00:28:38)

6. Crafting Memorable Taglines and Business Ideas (00:37:59)

7. Growing Your Business Through Podcasting (00:50:09)