The Big Story: Why MBTI is the new put down in South Korea

Money Matters with Hongbin Jeong and Chua Tian Tian

In South Korea, the MBTI personality test has become a cultural phenomenon, shaping how people perceive themselves and interact with others.

Among its many influences, the phrase “Are you a T?” has emerged as a popular—yet passive-aggressive—jab, often directed at those seen as emotionally detached or overly logical.

This trend highlights a deeper societal focus on emotional expression and empathy, sparking debates about whether MBTI fosters understanding or oversimplifies human behaviour.

So how is this playful yet critical use of MBTI labels impacting relationships, communication, and self-perception in Korean society?

On The Big Story, Hongbin Jeong speaks to Dr. Fernando Reggianini, Clinical Director & Psychologist, Korea Psychological Group, to find out.

Presented by: Hongbin Jeong

Produced and Edited by: Alexandra Parada ([e-mail]) and Hongbin Jeong

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