Why brands are using astrology in their marketing strategy

Mintel Little Conversation

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media.

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*This episode is re-aired and was originally published in April 2022.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Huiqi Ong, Senior Consumer Lifestyle Analyst, Mintel Reports.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.