Ep 162 - NoorJehan Tourte, Group SVP, Strategic Planner at Area 23

Minority Report Podcast

In episode 162, Erik and Kerel talk with NoorJehan Tourte, Group SVP, Strategic Planner at Area 23, a healthcare advertising agency about growing up in the Mojave Desert with her Indian family and community, moving to LA proper at 15, and being exposed to so many more people and cultures which really influenced how she lives her life and works today. Following in her brother’s footsteps of being on track to go to med school, NoorJehan eventually figured out that going to business school to get her MBA was a much more exciting path. From starting out in advertising in the Pharma space at Pfizer, to eventually getting into marketing at Area 23, NoorJehan has learned quite a bit. She shares a mission of her own about getting women really excited about failure, being a part of the Sports Illustrated Swim Search competition, a story about falling off a couch on her birthday and how she made that a win, the cycles of female friendships, great advice that she’s given and passed along to the listeners, and so much more. Timestamps :37: NoorJehan Tourte, Group SVP, Strategic Planner at Area 23, shares where she’s currently located, where her roots are and where she went to college 2:18: NoorJehan explores the transition at 15 years old from her Indian community in the Mojave Desert to proper LA and being introduced to even more cultures 3:34: What NoorJehan has learned from having a foot and experience in so many different communities and how she has built and evolved her identity because of that 6:34: What Area 23 is, their scope of responsibilities and clients 8:27: The intentional decisions by NoorJehan behind working in Pharma, at Pfizer, and getting into marketing and advertising, where she was initially going, and the internship that made her want to be on the business side of healthcare 14:18: NoorJehan shares her mission about helping women get really excited about failure and learning in a world where so many women pressure themselves to be perfect 17:43: NoorJehan tells a story that illustrates how she has fallen or failed and picked herself back up to make it mean something 20:21: What NoorJehan learned about the other women through the Sports Illustrated Swim Search competition and how it allowed her to be more authentic and create valuable female friendships out of it 23:00: How female friendships evolve through different life phases, why being sensitive isn’t a bad thing at all, how NoorJehan views feedback, and what to remind yourself of when something doesn’t go your way 27:10: Where NoorJehan draws inspiration from, including some great advice she was given from the person who inspired her to get into strategy 28:30: The advice NoorJehan would give her her younger self just starting out in the workforce 29:38: What is in NoorJehan’s music rotation including a nonstop playlist, and what her music reminds her of 30:45: How to stay in touch with NoorJehan Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc